In other words, data that is unreliable, irreproducible, or invalid, leading to the wrong conclusions and actions. Conversely, bad surveys produce flawed data. Good surveys produce accurate data and critical information, providing salient windows into the core of the topic under exploration. What this implies is that there are good surveys, and there are bad surveys. Particularly when stakes are high, we need to be sure that we are gathering the right data. Have you found yourself in a discussion about the “reliability” or “validity” of data that comes out of surveys such as course evaluations or employee engagement surveys? Why does the reliability or validity of survey data matter?įlawed data can lead to wrong conclusions. We stand behind many causes that enrich our communities – near and far. We strive to provide an experience that is human-centered and meaningful. We empower our people to bring achievement into their own lives. Get tailored solutions focused on strategy, analysis and change management. Get the support needed during implementation and integration. Reach your organization’s most important business and technical outcomes.īecome a product and methodology expert and advance your career.
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